Selfish Ventures is a studio, a playground for me, Gaurabh Mathure, to build the kind of stuff I want to create and use.Whether it’s designing something beautiful, creating software, tools, or something entirely new - sometimes you don't know its value unless you put it out into the world. But this isn't making for the sake of making - it’s got to be a enjoyable to use, fairly priced (if it is commercial) - but most importantly it should help me learn something new.These are the initial tenets guiding my projects.

1. The internet isn’t playful anymore :(

It’s for brands, algorithms, and ad dollars. We need to bring back the fun.

2. Make things things that serve us.

Serving others begins with serving yourself.

3. Start with small & selfish bets.

The internet is a canvas - experiment with it. Don't over think it.

3. Time is valuable - don't waste it.

If it’s not making us better, richer, or smarter humans, we’re out.

4. Being selfish isn’t a flaw; it’s a strategy

We design for our needs because no one feels our problems like us.

6. Success is more than just metrics

Many of life's memorable experiences don't have measurable outcomes.

7. Saying no is a superpower.

Saying 'no' creates short term pain, but long term gain.

8. Every decision starts with one question.

Will doing this help me learn something new and gain new skills?

9. Selfish isn’t about being self-centered.

It’s about being centered on what truly matters.

10. Creating a life that works for us.

Focus on making 1% improvements & get better every day.